7 Essential Tips for an Instagram Business Profile Spring Cleaning + Free PDF Guide

With the ever-changing landscape of social media, it's all too easy to let your Instagram Business Profile become stagnant or outdated. That's why giving it a thorough spring cleaning every now and then is so important. In this blog post, I'll share seven essential tips to help you refresh and revamp your Instagram profile.

1. Refresh Your Profile Image

Let's start with the basics. Your profile image is one of the first things people see when they visit your Instagram Business Profile. You want to make sure it's high-quality, eye-catching, and represents your brand well. If it's been a while, or if you've recently undergone a rebrand, it's time for an update.

2. Optimise Your Instagram Bio

Your Instagram bio is your opportunity to introduce your business and make a great first impression. Make it concise, informative, and engaging. Use emojis and line breaks to create a visually appealing bio that's easy to read. Don't forget to include a call-to-action and a link to your website or a relevant landing page. Think about what your customers might search for and include those keywords in your bio.

3.Update Your Instagram Highlights

Instagram highlights are your chance to showcase your best Stories permanently on your profile. Its good to review these regularly, remove any outdated and film new to fill the gaps. You can also create custom cover images in Canva that match your brand for a more cohesive look.

4.Strategically pin your top posts

On Instagram you can have up to 3 pinned posts on your profile. This is an opportunity to pin your top-performing posts to increase their visibility and engagement. Or you can record videos especially to add to the top of your profile.

5.Your last 10 posts

When visitors land on your profile, they often browse your last ten posts or videos to get a sense of what you or your business does. To make sure your profile effectively represents your brand, ask yourself if your last ten posts build know, like and trust. And is there a clear call to action?

6.Research and Refine Your Hashtags

Hashtags are essential for increasing the visibility of your posts on Instagram. Review your current hashtags and research popular and relevant tags in your industry.

A popular formula for hashtags is to choose:

· 1-2 per industry

· 1-2 per niche

· 1-2 per target audience

· 1-2 location-based hashtags

7. Secure your Instagram account with two-factor authentication

Being hacked is a nightmare, so it's essential to secure your Instagram account with two-factor authentication. This added security measure makes it more challenging for unauthorised users to access your account. To enable two-factor authentication, go to your Instagram settings, tap "Security," and choose the "Two-Factor Authentication" option.

Conclusion:

Remember, maintaining a polished and updated Instagram presence is an ongoing process, so it is good to revisit these tips periodically.

Don't forget to download our free 'spring clean PDF' guide, packed with even more actionable insights and practical advice to help you optimise your Instagram Business Profile.