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Create Your Own Marketing Plan - A Step-by-Step Guide for Small Business Owners

Lay the Right Foundations...


As a small business owner, you might often find yourself thinking, "I know marketing is important, but I just don't know where to start," or "I've started posting on social, but I don’t have a plan and I’m not sure if it is working." You're not alone! I hear these challenges all the time, which is why I've created this easy-to-follow guide to help you get started.

"A Goal without a plan, is just a wish"

Antoine de Saint-Exupéry

This Marketing Plan Covers:

01

Set your business objectives


02

Get to know your target audience


03

Definie your unique selling propositions


04

Competitor analysis


05

Choosing your marketing channels and tactics


06

Allocate your marketing budget


07

Develop a content plan


08

Monitor and optimise


By following these steps and applying the practical tips, you'll be able to create an effective marketing plan for your business, getting the results you want while reducing overwhelm.

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